In the fast-growing world of skincare, one brand stands out for its honest formulas, clinical potency, and accessible pricing - The Ordinary. With its straightforward, ingredient-focused approach, The Ordinary has become a global favourite among beauty enthusiasts, skincare beginners, and professionals alike.
At Beauty Wholesale Store, we offer a wide selection of authentic The Ordinary products at wholesale prices - making it easy for retailers, salons, and online beauty stores to stock products that customers actively seek and trust.
In this blog, we’ll explore why The Ordinary continues to dominate search demand, which products sell best, and how stocking this brand can boost your business in 2025.
What Makes The Ordinary Unique?
Transparent, Ingredient-First Formulas
The Ordinary does away with marketing fluff. Each product is named after its active ingredients - like Niacinamide 10% + Zinc 1% - so customers immediately understand what they’re buying and how it works.
This clarity builds trust - something modern beauty shoppers crave.
Science-Backed Skincare Without the Luxury Price Tag
The Ordinary uses clinically proven actives such as:
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Niacinamide for shine and texture control
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Hyaluronic Acid for deep hydration
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Retinoids for anti-aging
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Alpha and Beta Hydroxy Acids for gentle exfoliation
This scientific approach appeals not only to skincare enthusiasts but also to customers looking for results - not just pretty packaging.
Affordable & Accessible
Despite delivering high-performance ingredients, The Ordinary remains budget-friendly - which encourages repeat purchases and higher turnover for retailers.
Strong Digital Presence & Viral Demand
With a massive online following and endless user-generated content on platforms like TikTok and Instagram, The Ordinary has become a go-to brand for people researching real results online.
Top The Ordinary Products Worth Stocking
These best-selling SKUs consistently perform well with customers and help drive steady sales:
1. Niacinamide 10% + Zinc 1%
A cult favourite for reducing excess oil, minimising the look of pores, and improving overall skin texture - especially in oily and combination skin types.
2. Hyaluronic Acid 2% + B5
An ultra-hydrating serum that draws moisture deep into the skin, leaving it soft, plump, and glowing - perfect for all skin types.
3. Alpha Arbutin 2% + HA
A brightening powerhouse that targets dark spots and uneven tone - without harsh irritation.
4. AHA 30% + BHA 2% Peeling Solution
A highly effective exfoliant that helps renew skin texture, clear dullness, and enhance radiance - popular with customers who want noticeable results.
5. Glycolic Acid 7% Toning Solution
A gentle daily exfoliating toner that helps improve radiance and smooth texture - ideal for combination or dull skin.
6. Retinoid Serums (Retinol / Granactive Retinoid)
For customers focused on anti-aging and skin renewal, these formulas help support smoother, firmer skin with consistent use.
7. Vitamin C-Infused Formulas
Antioxidant serums that help brighten skin, support collagen, and defend against environmental stress.
These products work for a variety of skin types and concerns - making The Ordinary a versatile, high-demand brand in any retail setting.
Why Retailers Should Stock The Ordinary
Strong Brand Recognition
The Ordinary is one of the most searched skincare brands worldwide. Many customers walk into stores already knowing the exact product they want, which shortens the sales process and increases conversion rates.
Solutions for Multiple Skin Concerns
From hydration and acne care to brightening and anti-aging, The Ordinary offers targeted formulas that address a wide range of skincare needs, making it relevant to a broad customer base.
Easy for Staff to Explain and Sell
The brand’s ingredient-focused naming and science-backed approach make it simple for sales teams to explain product benefits clearly, helping build trust with shoppers.
High Repeat Purchase Potential
Most The Ordinary products are designed for daily use, which encourages customers to return regularly to restock their essentials.
Affordable Pricing with Healthy Turnover
The Ordinary delivers effective skincare at accessible price points, allowing retailers to offer popular products that move quickly off shelves while maintaining strong margins.
Tips to Maximize Sales With The Ordinary
Below are practical strategies retailers can use to increase conversions and repeat purchases:
Organize Products by Skin Concern
Arrange The Ordinary products according to specific skin needs such as hydration, acne control, exfoliation, and anti-aging. This makes it easier for customers to find the right solution quickly and improves their in-store or online shopping experience.
Create Simple Skincare Routine Bundles
Combine complementary products to encourage higher basket value. For example, pairing Hyaluronic Acid with Niacinamide, or offering a complete exfoliation routine with Glycolic Toner, Peeling Solution, and a moisturizer. Routine-based bundles help customers understand how products work together.
Educate Customers with Clear Signage or Descriptions
Use simple explanations that highlight key ingredients, benefits, and how to use each product. When customers understand how a product fits into their routine, they are more confident in making a purchase.
Offer Gift Sets and Seasonal Promotions
Position The Ordinary products as practical gift options by creating curated sets. Seasonal promotions and bundle offers can also increase average order value and encourage customers to buy more at once.
Conclusion
The Ordinary is more than just a skincare brand; it has become a global skincare phenomenon rooted in transparency, science, and proven performance. With consistently high online demand, accessible pricing, and visible results, the brand continues to build a loyal customer base that returns time after time.
By stocking The Ordinary at Beauty Wholesale Store, retailers gain access to authentic, high-demand skincare formulas that support steady sales, encourage repeat purchases, and strengthen customer trust.
Explore the full range of The Ordinary products today and add these dermatologist-backed essentials to your store with confidence.
